DoubleClick Search Campaign Management Assessment Answers
Exam: https://skillshop.exceedlms.com/student/path/1926/activity/1805
Sam wants to focus his advertising goals on lead generation based on users completing an inquiry form. How can he use DoubleClick Search to do this?
- Set a campaign goal, then a revenue goal with user purchase as the conversion source.
- Automate his direct programmatic ad buying.
- Set a campaign goal, then a conversion goal with form completion as the conversion source.
- Create a Dynamic Ad Insertion goal.
Answer
Applying business data to a campaign also applies it to what other elements?
- Only the campaign affected
- Ad groups and keywords in the campaign
- All campaigns within an account
- Engine accounts for the same campaign
Answer
Sandra is the lead marketer at DinoWorld. She’s creating rows in her business data table for each DinoWorld’s theme park. What is the best strategy for her to define IDs?
- A random series of letters and numbers
- Define them all as “DinoWorld,” since all the parks have the same name
- The name of the theme park, plus the city where it is located
- Using a numbering system that only she understands
Answer
How can bulksheets help you efficiently create campaigns?
- Bulksheets provide a streamlined user interface.
- Bulksheets allow you to create multiple campaigns at once.
- Bulksheets let you specify settings unavailable in the DoubleClick Search interface.
- Bulksheets let you avoid compatibility issues when managing different engine accounts.
Answer
What is the first step you would take to edit an existing campaign using bulksheets?
- Copy and paste the campaign’s settings into a blank spreadsheet document.
- Download the bulksheet from the campaign’s engine account.
- Download a blank bulksheet template and import the campaign’s settings.
- Download the bulksheet from the engine account’s “Campaign” tab in DoubleClick Search.
Answer
Why would you want to set goals at the campaign level?
- To automatically adjust campaign settings to optimize to a conversion-based goal
- To accurately account for global location targets
- To more clearly display real-time advertising spend
- To automatically capture user search preferences
Answer
Applying a label to an ad group enables you to create remarketing lists based on what user action?
- User performing a search for any keyword in the campaign
- User performing a search for any keyword in the ad group
- User clicking on an ad while searching for any keyword in the ad group
- User clicking on an ad while searching for any keyword in the campaign
Answer
Which adjustment could be best addressed with an automated rule?
- A new ad group needs to be created with the settings from an existing ad group.
- The maximum bid on a keyword needs to be adjusted when clickthroughs fall below .3 percent.
- The budget for several ad groups needs to be increased by $200.
- The maximum bid on an ad group needs to be adjusted on Sunday, May 22.
Answer
Which DoubleClick Search feature allows you to quickly apply changes to multiple campaigns at once?
- Bulk edits
- Campaign copy
- Automated rules
- Scheduled edits
Answer
Roger is in charge of marketing for Bean Coffee. He wants to build remarketing lists in DoubleClick Search based on all users who click on an ad when they search for “craft coffee.” How does he use labels to accomplish this?
- Apply the label “Interested in craft coffee” to each of his campaigns.
- Apply the label “coffee01” to the keyword “craft”, and “Interested in coffee” to the keyword “coffee”.
- Apply the label “Interested in craft coffee” to keywords like “craft coffee”.
- Label every object in his account.