Doubleclick Studio Assessment Answers
Exam: https://skillshop.exceedlms.com/student/path/4711/activity/4810
Which audience lists work for data pass dynamic targeting using DoubleClick Studio and Bid Manager?
- Third-party demographic segments
- Google in-market audience segments
- Third-party audience lists (no)
- First-party audience lists (no)
Answer
How can a travel advertiser capture flights that users search for using Floodlight tags, in order to deliver a tailored message in the future?
- It’s not possible, as Floodlight tags can only capture product data
- Use the global site tag, which automatically tracks this information
- Use a third-party tool, as this data cannot be captured through Floodlight natively
- Use custom variables, also known as u-variables
Answer
How can you check that the geo-targeting feed names are formatted correctly?
- Use the formatting in the Placement column in the AdWords API
- Include a row for the feed’s default creative customized to a specific geo-location
- Use the Conditional Formatting options in the Format dropdown in Google Sheets
- Use the formatting from the Canonical Name column in the AdWords API
Answer
Which issue is prohibited by DoubleClick Studio, and will cause an HTML5 creative to fail QA?
- The total (zipped) file size of the creative is 250 KB.
- A creative animation that loops indefinitely.
- The creative’s exit URL goes to the wrong page on your website.
- The creative was not built in Google Web Designer.
Answer
KidApparel’s dynamic ads have hundreds of iterations that change based on the products their customers viewed on their site. What can the team developing their feed do to help them interpret the performance data for each ad?
- Work with a third party to interpret their data
- Build a spreadsheet to cross-reference their product IDs with their product names
- Work with their product team to create better product names
- Create meaningful reporting labels
Answer
Roland helps build some of his team’s creative. He also advises on technical requirements for the creative. What role does he play on his team?
- Brand specialist
- Creative specialist
- Production specialist
- Media specialist
Answer
Which tool is used to populate data into a dynamic feed template?
- DoubleClick Digital Marketing
- Google Sheets
- DoubleClick Campaign Manager
- Google Web Designer
Answer
What’s the quickest way to preview, save, and share a dynamic ad containing dozens of iterations with others, using DoubleClick Studio?
- Take, save, and share screenshots
- Save images in preview as a PDF
- With a tearsheet
- Save images in preview (no)
Answer
An analytics team wants to measure the amount of time between an ad expansion and a call-to-action click. Which tracker can they apply in Studio to get this data?
- Looper
- Timer
- Counter
- Floodlight tag
Answer
After publishing an ad in Google Web Designer, how can the graphics files be accessed in DoubleClick Studio?
- The creative’s files are automatically shared in the asset library.
- The files are initially accessible in DoubleClick Campaign Manager.
- The files must be manually uploaded into the asset library.
- The files are accessed through a third-party file manager.
Answer
Amanda is preparing a tearsheet of her dynamic ad to send for review. Several reviewers are outside of her agency and do not have access to the DoubleClick Studio account. What share setting should Amanda choose?
- Public
- Private
- Review
- Comment only
Answer
Which reporting dimension represents the dynamic feed’s reporting label in a Floodlight report?
- Dynamic Element Value ID
- Dynamic Element
- Dynamic Element Value
- Unique ID
Answer
What kind of data would be used to target ads to people who have recently searched for information about soccer matches?
- Dynamic targeting keys
- User profile data
- First- or third-party data segments
- DCM IDs
Answer
What is a digital brief?
- A multi-device strategy, focusing on how mobile web and mobile app can be integrated into each dynamic creative
- An article that indicates the number of dynamic creative iterations based on the negotiated terms and conditions
- A document that covers a media plan, with the campaign goals and method to execute
- A sample of sketches of creative designs and logos, covering multiple ad formats
Answer
A dynamic ad plays a video when it’s clicked. What tool on the creative preview can be used to verify this action occurs?
- Creatives by status
- Event log
- Rejection notes
- Preview settings
Answer
Which column(s) assigned to the dynamic profile allow dynamic content to change on specific dates?
- Target ID
- Placement
- Start date and End date
- Image URL
Answer
A retail advertiser wants to reach users who have visited their store locator page. What type of targeting will deliver the right creative to this audience?
- AdWords API targeting
- First-party audience retargeting
- Geographic targeting
- Third-party audience targeting
Answer
Eduardo is building a new HTML5 creative in Google Web Designer. How can he ensure that it will work with Studio?
- He sets the new file’s environment to DoubleClick.
- He includes the DoubleClick component in the creative.
- He adds the Studio files to the file’s library in Google Web Designer.
- He sets the ID in the Properties panel to “DCLK”.
Answer
In Google Web Designer, which UI panel is used to bind the elements in a creative shell with the data from the dynamic feed?
- The Properties panel
- The Dynamic panel
- The Components panel
- The Library panel
Answer
Which tool enables the development, QA, and publishing of rich media and dynamic creatives?
- DoubleClick Campaign Manager
- Google Web Designer
- DoubleClick Studio
- Google Tag Manager
Answer
What action ensures that the dynamic feed can be imported into Studio’s dynamic profile?
- The Google Sheet (dynamic feed) is shared with the required Studio email addresses.
- The dynamic profile’s rules have been set to show the right content from the feed’s header rows.
- The correct data types have been set in Studio.
- The data in the Content Source Preview is assigned to DoubleClick.