Exam Name: Google Play Store Listing
Exam: https://playacademy.withgoogle.com/certificate/
Table of Content
Google Play Store Listing Certification Exam Answers
Select all that apply. Which of these guidelines are recommended best practices to optimize your graphics to tell a brand story?
- Use a similar or complementary colour theme and style in all your Store listing graphics.
- Reuse your app icon as your feature graphic.
- Use brand elements and graphic styles that serve as an extension of your app icon.
Select all that apply. Which pieces of information are recommended for inclusion in your app or game description?
- Special features or gameplay options
- Rewards the user can earn and how
- Unique features of your app or game
- A call to action, such as “Download today!”
- A list of every feature in your app or game
True or false? Completion of the target audience and content-setting questionnaire is optional.
- True
- False
Select all that apply. Review these image descriptions. If included in your store listing, which of these images may require you to obtain and submit written documentation of your permission to use them to the Google Play App review team? Choose 2 answers
- Photos are taken from a public figure’s social media account
- Professional images of public figures, such as singers, actors, athletes, and politicians
- Photos taken by family and friends
Choose the correct answer. Where is the best place to find graphic specifications, such as size, format, and colour depth for store listing assets like app icons and screenshots?
- The Main store listing page on the Google Play Console
- The Google Play Store
- As long as they are JPEG files, any size is fine
Which pieces of information are recommended for inclusion in your app or game description?
- Who will be most interested in your app or game
- What your app or game does
- Unique benefits of using your app or game
- Coupon codes users can use in the app or game
- References to popular apps or games that users may also like
Choose the correct answer. Which of the following potential metrics can you see on a store listing analysis report?
- The percentage of store listing visitors that resulted in acquisitions
- The number of times your app was uninstalled
- Your current rating shown to users on Google Play
Select all that apply. Which of these banners are acceptable to include in your app icon in accordance with Google Play policies and recommended best practices?
- Fun!
- Free!
- Sale!
- New!
- Pizza!
True or false? Your final app icon asset should be a full square because Google Play dynamically applies rounded corners.
- True
- False
Select all that apply. What are the possible methods of translation for your custom store listing(s)?
- Provide your own translations
- Use a third-party translation service
- Let Google Play provide an automated translation
Choose the correct answer. You have run your store listing experiment for two weeks and have enough data to populate results. One of your variants has a performance range of +5% to +15%. If applied, which of these percentages most likely represents your variant’s estimated change in install performance?
- +5%
- +10%
- +15%
- +12%
True or false? It’s a recommended best practice that you use consistent branding elements across your store listing, and app or game’s onboarding experience to achieve higher user-retention rates.
- True
- False
Choose the correct answer. Which report allows you to see installs driven from sources like Google Search, peer-to-peer, and backup and restore?
- Statistics
- Store analysis
- Conversion analysis
Select all that apply. Which of these metrics can the store analysis report help you measure?
- Monitor acquisition trends over time
- Acquire new users
- Evaluate the effectiveness of marketing changes
- Identify new opportunities to acquire new users
Select the correct answer. When does “Not designed for children” appear as a banner in your store listing?
- When your target audience doesn’t include children, but your store listing contains marketing elements that may appeal to them
- When your target audience includes children, but is designed for parents
- When your app contains ads
Select all that apply. Which of these actions are recommended best practices that you should consider when you run a store listing experiment?
- Run your experiment Wednesday through Sunday
- Run your experiments with 50% of your audience
- Create at least three alternatives for testing graphics and text
- Run for 7 days or more
Choose the correct answer. After five days of a store listing experiment, one of your variants has significantly outperformed the current version. What’s the recommended best practice that you should follow?
- Keep the current version
- Continue the experiment
- Apply the new version
True or false? The purpose of screenshots is to display core features and content.
- True
- False
Select all that apply. Which of these statements are true of a good app description that follows recommended best practices?
- It concisely describes what the app does.
- It gives an overview of the most important features.
- It tells the users what the benefits of the app are.
- It’s enough information for the user to make a quick decision.
True or false? As part of your app review, your app title and developer name are evaluated for compliance with Google Play policies.
- True
- False
Select all that apply. Which of these formats are acceptable for a feature graphic?
- HEIC
- JPEG
- PNG
True or false? The store analysis report provides a high-level view of your store’s performance across different dimensions over time.
- True
- False
Select all that apply. You can perform store listing experiments on which of these attributes?
- App icon
- Feature graphics
- Screenshots
- Price
- Category
Select all that apply. Review the following image descriptions. If included in your store listing, which of these images may require you to obtain and submit written documentation of your permission to use the Google Play App review team? Choose 2 answers
- Artwork or images from comic books, cartoons, movies, music videos, or television
- College and professional sports team logos
- Your app or game company logo
- Artwork created for your app or game
Choose the correct answer. How many custom store listings can you create for a single country?
- One
- Two
- Three
- Four
Select all that apply. Which of these aspects are recommended best practices for a compelling app screenshot?
- Core features and content
- Taglines for key characteristics
- Time-sensitive information
- Calls to action
Choose the correct answer. Where is the best place to locate information about what is and isn’t allowed in your store listing?
- Google Play Developer Policy Center
- Google Play Console app
- The Keyword blog
- Other store listings
Select all that apply. Which of these parts of a custom store listing can you customize?
- Title
- Icon
- Descriptions
- Privacy policy
- App Category
- Graphic assets
Select all that apply. Which of these developer names comply with Google Play policy?
- TopWeatherTeam
- NoAdsWeatherTeam
- WeatherTeamSuperstars
- Weather365Team
- WeatherTeam (emoji)
True or false? It’s a recommended best practice that you add separate feature images to your store listing for each language that you support.
- True
- False
Select all that apply. Which of these guidelines are recommended best practices for store listing feature graphics?
- Keep prominent visuals towards the center of the graphic.
- Design your image to scale to both large and small screens.
- Add as much detail as possible to keep users excited.
- Highlight in-game visuals and characters when possible.
- Consider using more vibrant colors in your graphics to build interest and excitement.
Fill in the blank. __ is the recommended number of tags that you can add to your store listing to help users discover your app while they browse categories and top charts.
- Three
- Five
- Seve
- Nine
Choose the correct answer. When you design your app icon, when is it recommended that you put the artwork on a full-bleed background?
- Always
- When no distinct shape is needed around your logo to define it
- Never
- When you define shapes that are a critical part of your logo
Choose the correct answer. Which of these actions isn’t a potential update that you can make to a store listing translation?
- Add more languages
- Remove translations in a specific language
- Change the default language
- Add a fake language
Select all that apply. Which of these benefits is an added benefit of a custom store listing?
- Improve your app installs in specific countries
- Customize the placement of the app’s icon on the store listing
- Accurately showcase your app’s key features in specific countries
Choose the correct answer. For store listing experiments, how many default graphic experiments can you run at once?
- One
- Two
- Four
- Five
True or false? You can include user testimonials in your app description as long as they aren’t unattributed or anonymous.
- True
- false
Select all that apply. Which of these app icons follow recommended best practices?
- A and C
Select all that apply. Your team recorded a feature video for your game. The video they created: Is 4 minutes in length, Contains information about a sale, Features exciting and gory fighting scenes from the game, Is in landscape orientation, Has ads disabled. Which of these aspects should you change to align with recommended best practices for feature videos?
- Video length
- Content that may be inappropriate for all ages
- Sales and pricing information
- Orientation
- Ads enablement
Select all that apply. Which of these app titles follow recommended best practices?
- Recipe hero
- Recipe rescue: download today!
- Recipes to the rescue!
- Recipe HERO!
- Recipe rescue!
Select all that apply. Which of these developer names violate Google Play policy?
- 1NoteHelpers
- NoAdsNoteHelpers
- NoteHelpers
- NoteHelpersHere4U
- FreeNoteHelpers
- NoteHelpers
True or false? It’s a recommended best practice that you add separate screenshots for your store listing for each language that you support.
- True
- false
Choose the correct answer. Which is the maximum number of store listings that one app can have?
- Three
- Five
- Seven
- Nine
True or false? It’s a recommended best practice that you make your store listing suitable for a general audience regardless of your target audience.
- True
- False
Select all that apply. Which of these dimensions are available on the store-analysis report in the Google Play Console?
- Country/region
- Language
- Search term
- Android version
- User device
Select all that apply. What are the possible methods of translation for your main store listing?
- Provide your own translations
- Use a third-party translation service
- Let Google Play provide an automated translation
Select all that apply. What are the potential metrics that you can see on a store listing analysis report?
- The number of users who visited your store listing who did not already have your app installed on any of their devices
- The number of users who visited your store listing and installed your app who did not have it installed on any other devices at the time
- The number of users who have your app installed on at least one device and have used the device in the past 30 days
Select all that apply. Which of these app descriptions follow recommended best practices? Choose 2 answers
- Rescue Rover is 50% cooler and 100% faster than Fido Finder!
- If you love animals, Rescue Rover is the best app to download!
- If you loved Fido Finder, Rescue Rover is even better!
- If you’re looking for a new best friend, Rescue Rover can help!
- If you love animals, you will love Rescue Rover!
True or false? This app description violates Google Play policy: With Fashion Finder, you can find dresses in blue, green, beige, and every color under the sun!
- True
- False
You can perform store listing experiments on which of these attributes?
- Category
- Tags
- Promo video
- Short description
- Long description
True or false? It’s a recommended best practice that you change your app’s tags whenever you change its content or functionality.
- True
- False
Select all that apply. Which of these guidelines are recommended best practices to help improve your app’s visibility on Google Play?
- Encourage users to provide feedback in the form of ratings and comments.
- Respond to your users and address their issues.
- Incentivize users to provide feedback in the form of ratings and comments.
- Build a comprehensive store listing
- Localize your store listing
Which of these dimensions are available on the store-analysis report in the Google Play Console?
- UTM campaign
- App install state
- Store listing
- App version
- Carrier
Which of these guidelines are recommended best practices to help improve your app’s visibility on Google Play?
- Build a lasting and meaningful experience for your users.
- Maintain and improve your app through regular updates.
- Incentivize users to provide feedback in the form of ratings and comments.
True or false? This app description complies with Google Play policies: Recipe Rescue lets you list what ingredients you have on hand and finds recipes you can make right away. See how much our users love us: “It was so easy to find dinner!” “It’s my favorite dinner app!” “Better than any other recipe finder out there!” Download today and get dinner started!
- True
- False
True or false? When you run store listing experiments, it’s a recommended best practice that you test at least two attributes at a time.
- True
- False
True or false? You can include images of celebrities in your store listing as long as they are famous.
- True
- False
Select all that apply. Which of these pieces of information aren’t allowed in your app or game store’s listing?
- Unattributed or anonymous user testimonials
- Data comparison of apps or brands
- Interesting and exciting facts about your app
- The language that’s inappropriate for a general audience
True or false? It’s a recommended best practice that you add separate promotional videos to your store listing for each language that you support.
- True
- False
Choose the correct answer. Your main store listing is in English with translations available in French, Spanish, and German. You have new Spanish-language screenshots that may outperform the existing ones. Which type of store listing experiment is recommended to determine the Spanish-language screenshots that perform best with potential users?
- Localized experiment
- Default graphics experiment
Which of these app titles follow recommended best practices?
- Top car race
- #1 Race Cars
- Super car race D
- Car race roadstars (emoji)
- Race Road Stars
- SUPER Cars!!!
Select all that apply. Which of these recommended best practices should you use when you write an app or game description?
- Give users a summary of your app’s noteworthy benefits in the short description.
- Make sure users understand that your app is the best in its category.
- Keep your full description concise because users may only read the first few sentences.
- List a large variety of keywords related to your app’s features to increase search relevance.
This app description violates Google Play policy: With Rescue Rover, you can find black dogs, brown dogs, white dogs, big dogs, medium dogs, small dogs, dog leashes, dog-training books, dog bowls, dog toys, dog, dogs, rescue, shelter, animal, pet, pets, adopt, foster, puppy, puppies, rescue
- True
- False
Select all that apply. Which of these guidelines are recommended best practices to consider for taglines on store listing screenshots?
- Focus on benefits from the user’s perspective.
- Convey key characteristics
- Use clear calls to action, such as “Download now!”.
Choose the correct answer For localized store listing experiments, which of these statements is true?
- Experiment variants are only shown to users who view your app’s store listing in the languages you choose.
- Experiment variants are shown to all users.
- Experiment variants are only shown to users who view your app’s store listing from devices registered in the countries that you choose.
- Experiment variants are only shown to users who view your app’s store listing for the first time.
True or false? You can run a localized experiment to help identify which store listing text and graphics are more likely to drive installs.
- True
- False
True or false? You can purchase translations for your store listing text, APK strings, in-app items, or AdWords campaigns directly from the Google Play Console.
- True
- false
True or false? It’s recommended that you reuse your app’s short description in your long description because users may not have seen your short description.
- True
- False
Google Play Store Listing Certificate Study Guide
Your app’s store listing is the first opportunity you have to make a lasting impression with users and a key to app discovery. In this path to prepare for the Google Play Academy Store Listing certificate exam, you’ll learn how to:
- Explore best practices for text and graphics that make up your store listing
- Stay on the right side of our store listing policies
- Manage your store listing translations and optimize for a global user acquisition
- Configure store listing experiments and user acquisition reports
Learn about the Google Play Academy certificate program.
Get started with the basics
Publish your first store listing, or get a refresher on the basic requirements that apply to every app or game store listing.
- Create a Google Play Store listing 7 m
- Comply with Google Play store listing policies 10 m
- Select your target audience and content settings 15 m
Analyze and explore opportunities
Get insights on where your users are coming from, and conduct tests to identify which store listing aspects work best for user acquisition
- Optimize your store listing with experiments 10 m
- Explore overall acquisition performance with store analysis 10 m
- Track installs, uninstalls, trends and engagement with Play Console statistics 10 m
Best practices
Take your store listing to the next level with these tips and strategies to showcase your brand story and present users with a consistent, benefit-focused story through description and graphic assets.
- Engage potential users with your app or game description 25 m
- Tell your app or game story with screenshots 9 m
- Select an icon for your app or game 6 m
- Select a feature graphic 12 m
- Showcase your app or game with a preview video 6 m
Go global
Make your store listing more relevant to users around the world.
- Create custom store listings to reach a broad audience 6 m
- Translate and localize your store listing 11 m
Get certified
Ready to take the exam? Follow these instructions.
FAQ
What is the exam?
The exam evaluates your knowledge of specific topics related to the Google Play Store, such as best practices and success factors. You answer questions related to this specific topic (e.g. Google Play Store Listing best practices).
Note: You need a strong and reliable internet connection to complete the exam. The exam is timed, and you cannot pause or restart it. The 5-hour timer begins immediately after you click Launch.
How much does the exam cost?
The exam is free of cost.
How does the process work?
To take the Google Play Academy Certificate exam:
Complete the registration process.
Read and accept the Terms and Conditions.
Complete and submit the exam.
What if I don’t complete the exam in the allotted time?
You have 5 hours to complete the exam. If you finish early, you can manually submit the exam. When the 5 hours end, the exam automatically submits. If the exam automatically submits, it doesn’t mean that you failed the exam.
How long is a certificate valid?
Your certificate expires 24 months after the date that you received your digital badge. To renew your certificate at that time, you need to register for, and pass, the exam again.
When do I find out how I did on the exam?
After you submit your exam, you receive an immediate pass or fail confirmation.
• If you pass, you receive an email that contains your digital badge, digital certificate, and a link to opt in to the Google Developer Alumni Directory.
• If you fail, you receive an email that tells you when you can retake the exam.
Note: To protect the integrity of the certification, we do not communicate candidate scores, or where candidates did well or poorly on the exam.
How many attempts do I have to pass the exam?
You can attempt to pass an exam 4 times.
What if I fail?
• If you fail your first attempt, you must wait 14 days before you take the exam again.
• If you fail your second attempt, you must wait 2 months before you can take the exam again.
• If you fail your third attempt you must wait 6 months before you take the exam again.
Who can I contact for support questions?
Please direct any questions to play-certificate-support@google.com
What will be the exam experience?
The exam is knowledge-based and designed to evaluate your knowledge of specific topics related to the Google Play Store best practices and success factors. You will be asked to answer 60-70 questions on the content covered in this learning path.
You have 5 hours to complete the exam. The 5-hour timer will begin immediately after you click “Launch”. If you finish early, you can manually submit the exam. When the 5 hours have elapsed, the exam will auto-submit. Having the exam auto-submit will not in itself cause you to fail the exam.
Note: You must have a strong and reliable internet connection to complete the exam. The exam is timed, and you cannot pause or restart it.
Once you submit your exam, you will receive an immediate “Pass” or “Fail” confirmation.